Branding: Get It Right First Time Mayowa Afolayan, April 4, 2021 To effectively promote your product, you must have a concise, yet meaningful description of the product. This can be much more complicated than merely picking a name. There are consultancies built around helping organizations to name or brand their products and services. You have to be sure that you’re not using a name that is already trademarked or service marked. You should not have a name that closely resembles an already established name in your area, or customers will confuse your services with those referred to by the other name. Consequently, the organization with the other name may choose to sue you. You need a name that makes sense locally, but if you grow, the name will still be understood elsewhere. The name you choose for your product will be around for a long time and can have substantial impact on how your products are perceived. Therefore, seriously consider some basic forms of market research to glean impressions of different names. There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation, and logo. All of these elements work together to create one unique and attention-grabbing professional profile. Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness. Your company is only as powerful as your BRAND. A company’s brand, like an individual’s personality, is unique – and should clearly convey the culture of your organization. In a nutshell, effective branding takes: Strategizing about who your company is, Aligning your brand with the your company’s core values, Creating an image and advertising that is distinctive, & Integrating all media into an effective and memorable brand message. These are the basics of business branding. The most successful brands maintain a consistent voice – in the media, on the web, and in person. Branding Marketing BrandingBusinessMarketing